How do I choose the right profile?

Step 1: Does the candidate have experience?

No → Starter

• The candidate does not (yet) have any relevant work experience.
• Suitable for entry-level positions, traineeships, or junior sales/marketing roles.
• Here, it’s important to look at motivation, learning ability, and potential.

Yes → Proceed to determine the direction based on experience and interests.

Step 2: In which direction does the candidate’s experience or ambition lie?

1. Business → Business Manager

• Someone with broad business insight, often focused on growth, strategy, and customer relationships.
• Responsible for managing a department or region.
• Combines commercial and organizational skills.

• Skills: Leadership, strategic thinking, entrepreneurship.

2. Sales → Sales Rep. (Hunter) / Account Manager (Farmer)

Sales Representative (Hunter):

• Focused on acquiring new customers (prospecting/acquisition).
• Driven by targets, closing deals, and entering new markets.
• Hunter mentality: competitive, independent, driven.
  

  Account Manager (Farmer):

• Focused on managing and expanding existing customer relationships..
• Thinks customer-oriented and long term.
• Farmer mentality: reliable, service-oriented, advisory.

3. People → Sales Manager

• Has experience leading people in a commercial context.
• Combines sales experience with leadership.
• Responsible for team results, coaching, and strategy.

• Skills: Leadership, motivation, performance management.

4. Marketing → Marketing Professional

• Focused on customer experience, brand strategy, lead generation, and communication.
• Has an affinity with digital marketing, content, and campaigns.

• Skills: Analytical, creative, strong communicator.

5. Quick Scan → Select

• For candidates with experience who need to be assessed quickly.
• Select is designed as a kind of fast track or quick screening.
• (Note: For a complete picture, an additional assessment or interview is recommended.)